Super Bowl 2022: #PlantersAllorOne
This year was mayhem. Amongst the chaos, could a minor difference of opinion tear America apart? Apparently it can. How you snack matters. Two iconic comedians took a poll posted on our Twitter way too far — and asked one simple question: All or one?
America had a minor difference of opinion...
In fact, this poll was pretty much tied until the very end of the game on Super Bowl Sunday.
America also kept up with Mr. Peanut all of game day, which crowned him the
Brand Bowl Winner of Twitter 👑
We went to TikTok to tap into horoscope culture and humor for both kinds of snackers.
War Room Behind The Scenes
My alter ego.
Squad on Super Bowl Sunday.
Role: Copywriter/Voice of Mr. Peanut on Twitter
ACDs: Evan Elberson & Molly Johnson
CDs: Kat O’Brien & Jackie Blaze
ECD: Mike Pierantozzi